Cosmetic Launch Roundup: January 1-8, 2021

It is finally 2021 and it’s being welcomed with lots of kisses, judging from how many lip products launched this week. The amount of brands and products we got this week looks like it’s going to be an eventful year for the beauty community.

Beauty Creations collaborated with Youtubers and influencers, the Murillo twins. The BC x Murillo Twins collection features two eyeshadow palettes (one from each twin; $17 each), Britt’s Lip Drip (lipliner and lip gloss kit; $12), Bri’s Lip Drip (lipliner and lipstick kit; $12), 2 lash styles (one per twin; $8 each), and the Quad Goals blush/contour palette ($14) and the PR package is $79. Everything is available on Beauty Creations’ site.

Yas Cosmetics entered 2021 sparkling with the Chrome Glitter Dust, part of the Autumn Muse collection. The stunning glitters features 4 shades; Jade (dark green), Purple Haze (blue-purple), Emerald (green), and Flamingo (red/pink). Each shade is $6 on Yas Cosmetics’ website.

Mamacita Cosmetics launched its own adhesive eyeliner pen. The eyeliner is a jet black and helps lashes stay on for hours at a time. You can grab the Adhesive Lash Liner for $9.99 online.

Rude Cosmetics added three lash styles to the Luxe Silk Lashes collection. The three new styles are PatienceSacrifice, and Miracle, each retailing for $7.50 on Rude’s site.

Ethereal Makeup finally released the first two glosses of their Nude collectionNude 1 is a clear to cream color while Nude 2 is a warm brown suitable for everyone. Both glosses are $5 online.

BH Cosmetics had a few gifts to start the new year. First was the Garnet palette, part of the Birthstone collection. Garnet has 7 shades and costs $9.

Then the brand announced two new destinations in the Travel Series, Los Angeles and Aspen. The Lost in Los Angeles eyeshadow palette contains 16 bright, pastel-like shades while the Apres in Aspen highlight palette contains 6 pastel shades. Each palette is $17 and joined by the Travel Series face and eye brush set ($20). All items are up on BH’s site and will be in Ulta later this month.

Playing In Makeup by Yolondo launched its first bronzer palette. The Tropical Vacay palette contains 4 bronzer shades suitable for all skin tones. Get bronzed for $38 online.

Blend Bunny Cosmetics is finally here and what better way to debut than with a colorful palette? The Blends palette features 30 beautiful shades, with pastels and bold colors for a variety of looks and blend easily. You can grab the palette for $39 on Blend Bunny’s site.

Locas Chingonas doubled up on lippies for the new year, giving us mini liquid lipsticks and lip liners. The mini liquid lipsticks are part of the World is Yours collection and come in five shades: Scarface, Babyface, Deadly Sins, Low & Slow, and Killing Me Softly. Each gloss is $7.

The lip liners come in four shades, $4.97 each; Hustle (tan), Trilogy (purple), Low & Flow (light brown), and Killing Me Softly (dark brown). There are also liner + gloss bundles. Whisky (brown), and Trilogy (purple) cost $12 each. All glosses and liners are sold on Locas Chingonas’ website.

Coley Cosmetics dropped four new glosses. Strawberry (mauve), Dragonfruit (pale pink), Fig (nude), and Hazelnut (pale nude) are $10 each and available on the brand’s site.

Proper Fix Cosmetics surprised us with a new lip gloss shade. Forbidden is a peachy shade perfect for everyday glam looks. You can get the gloss on Proper Fix’s site for $18.

Amor Us finally gave us new lippies. The Sleeky Kiss Plumping Lip Glosses come in 6 colors: Rich Wine, True Gold, Tan Orange, Solar Pink, Nude Pink, and Vital Glow. Each shade is $6 and waiting on Amor Us’ website.

E.l.f Cosmetics got minty in the new year with the Mint Melt collection. The collection features the 2 eyeshadow palettes (Mint to Be and Chocolate, $4 each), No Budge eyeshadow sticks (3 shades, $5 each), Cleansing Cloud ($4), Cooling Primer ($8), Cooling Cleanser ($8), Whipped Face Mask ($8), a Brush trio ($8), and Lip Plumping Glosses (4 shades, $4 each). Every product is on Elf’s site.

Colourpop released its first collection of 2021, Love Struck. The collection features five 5-pan palettes, $10 each; Crush (warm copper), Cherish (cranberry tones), Ballad (smokey tones), Lyric (bronzed neutrals), and Amor (metallic rose). You can get the collection on Colourpop’s site.

Red Rose Lashes released the beautiful La Reina Azteca collection, with its astonishingly perfect artwork. The collection features the La Reina eyeshadow ($30), 5-pack lip liners ($13), Yaretzi and Tayanna lashes ($10 each) or you can grab the bundle for $60. La Reina Azteca is sold online.

Questa Cosmetics unleashed 9 fierce new lipstick shades. The liquid-to-matte lipstick shades are: Dark Salmon, Pink Salmon, Earthly, Mocha, Magnetic Vibes, Cherry Berry, Tickled, Purple Haze, and Love Letter. Each lipstick is $14 on Questa’s website.

Lurella Cosmetics started its own subscription box, promising exclusive new products along with popular items already on their site. The Lurella Fam subscription is $29.99 (plus free shipping) for 5-7 full size items and you can cancel at any time. Sign up on Lurella’ site.

Milani Cosmetics added to the Gilded palette collection. The Gilded Terra palette has 15 shades of an earthy yet jewel toned color story. The palette costs $19.99 on Ulta’s website.

I’m surprised by the amount of lip products launched this week and I like the variety of products from the collections we saw. Which brand/launch is your favorite? Let me know in the comments and make sure you are following Indie Clique for more launches, reviews, and swatches.

Photo Credits:

Beauty Creations (website)

Yas Cosmetics (email)

Mamacita Cosmetics (Instagram)

Rude Cosmetics (Twitter)

Ethereal Makeup (website)

BH Cosmetics (Instagram)

Playinginmakeupbyyolondo (website)

Blend Bunny Cosmetics (Twitter)

Locas Chingonas (website and Instagram)

Coley Cosmetics (Instagram)

Proper Fix Cosmetics (Instagram)

Amor Us (Instagram)

E.l.f Cosmetics (Instagram)

Colourpop (Instagram)

Red Rose Lashes (Instagram)

Questa Cosmetics (Instagram)

Lurella Cosmetics (Instagram)

Milani Cosmetics (Instagram)

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