Cosmetic Launch Roundup: January 9-16, 2024

Essence Cosmetics introduced two new members of its bestselling mascara collection! The Lash Princess Mascara Primer Extra Length & Volume ($4.99) boosts lashes with a voluminous effect. The Lash Princess False Lash Effect Mascara in Black Brown ($4.99) is the gorgeous brown sister shade of the original mascara and plumps lashes to resemble falsies. Both…

Cosmetic Launch Roundup: October 16-31, 2023

Beauty Moon Cosmetics spun a vivid picture of winter glam with its Single Eyeshadow collection and its winter eyeshadow palette. First, the single eyeshadows launched; 38 mouthwatering shades that shift colors seamlessly. Each shade is $7.40 USD. Then the winter palette swirled into view. In The Bleak Midwinter ($30.20 USD) features 15 whimsical shades that…

Cosmetic Launch Roundup: February 15-28, 2023

W7 Cosmetics whipped up two new products that MUAs are talking about. First, the Just Mattes eyeshadow palette was launched. The 30-pan palette contains warm-toned neutrals with a silky texture and blendable pigment you dream of. The palette is $17.90 USD. Then the Thick Drip Lip Oils came through and commanded attention. The ultra-glossy oils…

Cosmetic Launch Roundup: March 9-15, 2022

Bebella Cosmetics showed up and showed out with the Wild Behavior collection. This savagely chic collection features a 20-pan eyeshadow palette ($14), On The Prowl blush duo ($7), Wild Attraction Pencil Eyeliner trio ($7), and Wild Desire Lip Duo ($10) plus a PR collection ($38). Wild Behavior is up for grabs on Bebella’s site. Jcat…

Cosmetic Launch Roundup: February 8-14, 2022

Yinnabelle Beauty added four more shades to the Kawaii Girl Lipgloss collection, created five beautiful lipsticks under the Anime Girl moniker, and a new blush collection called Cutie Blushes. The 4 new glosses ($13 each) are Pinky (sparkling pink), Darling (peachy nude), Strike (pinky beige), and Barbie (“barbie pink”).  The Anime Girl lipsticks ($12.50 each)…

Cosmetic Launch Roundup: January 25-31, 2022

Chixxie Beauty gave poison ivy a chic twist with the beautiful 12-pan palette. Poison Ivy is a bold mix of greens with other little pops of color. Get the palette for $18 on Chixxie Beauty’s site. Moira Beauty’s skincare collection grew with the addition of 5 Foaming Cleansers. Each cleanser has a different scent and…

Cosmetic Launch Roundup: September 9-16, 2021

Hipdot combined the American tradition of game night with makeup and it is enthralling! Hipdot x Game Night collection is a collab with Hasbro and features three eyeshadow palettes: Monopoly Money Moves ($30), Ouija ($26), and Play-Doh Super Color ($26). There is also the full collection bundle ($74) and everything is available on Hipdot’s site….

Cosmetic Launch Roundup: August 24-31, 2021

Gavissi Beauty took their popular Retro Liner formula and gave them an update. The Split Cake Liner collection features 15 liners ($12 each), some being monochromatic (like Lemonade) while others are themed (like Carnival and Lollipop). There are also 3 UV Split liners ($18 each; pastel, neon, and chrome). Each split liner comes with three…

Cosmetic Launch Roundup: July 1-8, 2021

Metamorphosis Bf gave highlighters an adorable twist with the ultra cute Cookie Highlighter collection. The collection features four shades with a bear etched in the middle. Strawberry, Oatmeal, Peachy, and Sugar are $6.99 each or bundled for $24.99 on Metamorphosis’ website. BH Cosmetics released its seventh palette in the Birthstone collection, this time the red-themed…

Cosmetic Launch Roundup: September 8-15, 2020

There were so many launches this week and variety proved to be the spice of life. Color foundations to palettes to full collections, there are 20 brands represented this week so grab your favorite fall-themed drink and enjoy the Roundup.